Filmed in and around Rochester, in Victoria’s “Fruit Bowl,” the launch follows Leo Burnett’s hugely successful #MyFamilyCan campaign, which saw SPC and Ardmona cans re-labelled to feature Aussie farmers and their families.
The commercial will be integrated into home-grown content and supported by PR and social media, which has already generated a significant amount of passionate conversation from patriotic Australians.
Director – Lizzy Bailey
Producer – Francesca D’Orazio
Production Manager – Justine Pitcher
Production Assistant – Lucas Brown
DP – Aaron Farrugia
Offline / Online Editor – Chris Ward
VFX – Patrick Salter
Colourist – CJ Dobson