Alcohol and Drug Foundation

A problem hiding in plain sight. Underage drinking is still alarmingly common – and too often, it starts at home. One in three Year 10 students in NSW and SA had their first drink before turning 13.

Category:

Public Health, Behaviour Change, Integrated Campaign

Services

Post-Production

Client

Alcohol and Drug Foundation

Agency

ICON Agency

Crew

Agency Producer - Sam Cairns
Creative Director - Micheal Knox
Managing Director - Pat Salter
Producer - Kylie Risson
Producer - George Stone
Editor – Wilfred Patriarca
VFX - Wilfred Patriarca
Compositing & Online - Wilfred Patriarca

Working with Icon Agency for the Alcohol and Drug Foundation, we were brought in to help reframe the way parents think about “just one sip.” The mission: challenge outdated norms, spark real conversations.

Through a hero video, social reels, and across digital and out-of-home, the campaign urged parents to think twice before pouring that “safe” glass.

The visual metaphor of a star-filled night sky gave weight to the science without overwhelming it. Turning a complex message into something emotionally resonant and human.

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