NSW – Fire Rating System

When the fire season hits, there’s no room for second-guessing. The NSW Rural Fire Service needed a campaign that cut through the noise – one that reminded people what’s at stake and how to prepare for it.

Category:

Government, Public Safety, Behaviour Change

Services

Post-Production

Client

NSW Rural Fire Service

Agency

Wunderman Thompson

Crew

EP: Cinnamon Darvall
Producer: George Stone
Edit: Pat Salter
Online: Pancho

Working with Wunderman Thompson, we handled post on a powerful campaign that brought the threat – and the human cost – into sharp focus. From survivors of Black Summer to fireground vision, the raw honesty in the footage demanded an edit that let it breathe, burn, and land with force.