When a packed stadium was out of reach, CGI filled the gap. With minimal extras and a limited set, the challenge was clear: create a grand, immersive stadium experience. The solution? Transforming the empty venue into a bustling, high-energy crowd entirely with CGI.
Services
Commercials
Client
Mondelez
Agency
Ogilvy / Hogarth
Crew
Production - Subversus
Directors - Versus
Editor – Sean McDermott
CG Crowd - Akira Dawson
3D Generalist - Alex Schmidt
Compositors - Patrick Salter, Amit Gupta
Colourist – Matt Campbell
By harnessing 3D crowds and seamless VFX, the scene was brought to life, making it appear as though the entire venue was packed, while keeping production costs under control.
The result: A stadium-sized spectacle, crafted from nothing but creative firepower. CGI brought the crowd, elevated the scene, and delivered a TVC that wasn’t just watched—it was experienced.