CENTREPIECE launched its first-ever brand campaign—and brought Pancho in to move it.
Services
Launch Film
Cinemagraphs
Press Artwork
Client
Melbourne and Olympic Parks
Agency
Keep Left
Crew
Creative - Patrick Salter
Design - Grant Osborne
3D - Grant Osborne
Edit & Online - Patrick Salter
Producer - Olivia Stewart
When Melbourne & Olympic Parks unveiled CENTREPIECE, their new flagship events venue, they needed more than just a brand—they needed a dynamic visual identity that could transform a blank canvas into a masterpiece. Pancho was brought in to make that happen.
The logo took centre stage—morphing across five scenes, each inspired by a key pillar of the venue: from its sustainability focus to its Victorian-first produce. Subtle architectural cues tied it all back to the space itself, grounding the brand in the place it was made for.
