Hard Rated

Asahi’s Hard Rated had to cut through the noise and grab Gen Z’s attention, a group with short attention spans and high demands for bold, authentic ads.

Services

Commercials

Client

Asahi

Agency

Clemenger

Crew

Agency – Clemenger
Production Company – Hooves
Director – Ayappa
VFX Supervisor - Patrick Salter
3D - Akira Dawson
3D - Alex Schmidt
Compositing - Akira Dawson
Compositing & Online - Patrick Salter

In collaboration with Clemenger BBDO and Hooves, Pancho crafted a series of absurd, high-impact spots. A mischievous inner voice became the star – pushing boundaries and landing with Gen Z.

Asahi’s Hard Rated had to cut through the noise and grab Gen Z’s attention, a group with short attention spans and high demands for bold, authentic ads.

Services

Client

Agency

Crew

In collaboration with Clemenger BBDO and Hooves, Pancho crafted a series of absurd, high-impact spots. A mischievous inner voice became the star – pushing boundaries and landing with Gen Z.

Now? Hard Rated isn’t just cheeky – it’s Australia’s #1 premix.

Bunnings

Sydney Opera House

Join therevolution.

Hard Rated

Asahi’s Hard Rated had to cut through the noise and grab Gen Z’s attention, a group with short attention spans and high demands for bold, authentic ads.

Services

Client

Agency

Crew

In collaboration with Clemenger BBDO and Hooves, Pancho crafted a series of absurd, high-impact spots. A mischievous inner voice became the star – pushing boundaries and landing with Gen Z.

Now? Hard Rated isn’t just cheeky – it’s Australia’s #1 premix.

Bunnings

Sydney Opera House

Join therevolution.

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