Pancho turned up the bold for Asahi’s Hard Rated campaign – and whipped up cheeky, hard-hitting spots with Hooves and Clemenger BBDO.

Services

Commercials

Client

Asahi

Agency

Clemenger

Crew

Agency – Clemenger
Production Company – Hooves
Director – Ayappa
VFX Supervisor - Patrick Salter
3D - Akira Dawson
3D - Alex Schmidt
Compositing - Akira Dawson
Compositing & Online - Patrick Salter

To grab Gen Z by the eyeballs, we dropped a series of absurdist films designed to stop scrolls and start conversations.

Now? Hard Rated isn’t just cheeky — it’s Australia’s #1 premix.