HOYTS Cinemas

In a world of endless streams and second screens, HOYTS needed more than just filler before the feature—it needed impact. Across 59 cinemas and 490 screens, the pre-show experience was reimagined to set the tone, raise anticipation, and remind audiences why the cinema still hits harder.

Client

Val Morgan Cinema

Services

Cinema Ident Package

Crew

Producer - George Stone
Audio - Windmill Audio
Concept - Grant Osbourne
Creative Direction - Patrick Salter
3D / Compositing - Grant Osbourne
3D / Compositing - Akira Dawson
3D / Compositing - Alex Schmidt

Each ident—Xtremescreen, D-BOX, and HOYTS—was designed with its own pulse, mood, and momentum. A fresh visual language that didn’t just introduce the feature, but demanded attention before it began.

The result:
A nationwide rollout that hit every screen with intent—distinct idents built for each format, amplifying the brand and turning pre-show silence into something unforgettable.

In a world of endless streams and second screens, HOYTS needed more than just filler before the feature—it needed impact. Across 59 cinemas and 490 screens, the pre-show experience was reimagined to set the tone, raise anticipation, and remind audiences why the cinema still hits harder.

Client

Services

Crew

Each ident—Xtremescreen, D-BOX, and HOYTS—was designed with its own pulse, mood, and momentum. A fresh visual language that didn’t just introduce the feature, but demanded attention before it began.

The result:
A nationwide rollout that hit every screen with intent—distinct idents built for each format, amplifying the brand and turning pre-show silence into something unforgettable.

Sydney Opera House

Cadbury

Join therevolution.

HOYTS Cinemas

In a world of endless streams and second screens, HOYTS needed more than just filler before the feature—it needed impact. Across 59 cinemas and 490 screens, the pre-show experience was reimagined to set the tone, raise anticipation, and remind audiences why the cinema still hits harder.

Client

Services

Crew

Each ident—Xtremescreen, D-BOX, and HOYTS—was designed with its own pulse, mood, and momentum. A fresh visual language that didn’t just introduce the feature, but demanded attention before it began.

The result: A nationwide rollout that hit every screen with intent—distinct idents built for each format, amplifying the brand and turning pre-show silence into something unforgettable.

Sydney Opera House

Cadbury

Join therevolution.

© 2025 Studio Pancho | We acknowledge the Wurundjeri people as the Traditional Owners of the land on which Pancho is based.

The result:
A nationwide rollout that hit every screen with intent—distinct idents built for each format, amplifying the brand and turning pre-show silence into something unforgettable.