The goal was to create a fascination with what this new vegan indulgence would taste like. So each flavour was crafted to have a distinct personality with its own unique appeal. We wanted to create alluring visions, that present real ingredients in their most delicious forms arranged in a way that will tempt our audience. The key consideration here was to avoid resorting to the usual advertising cliches of “flavour dynamics” and instead crafting something that is closer to a sculptural form. As an added layer of intrigue we created cinemagraphs, bringing each composition to life with looping movement.
CINEMAGRAPHS
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Concept
We had the wonderful opportunity to create something fresh through a unique collaboration with stylist Nat Turnbull. If you’ve ever wondered what happens when you leave a stylist in a room with 3D artists here’s a little preview. The process began as an exploration of flavour by sketching each flavour profile focusing on ratios and composition. This led to exploring forms within the iconic Drumstick silhouette by creating sculptures from the key ingredients.
Photogrammetry
We utilised the latest in 3D scanning technology to scan these sculptural forms as well as pulling in real world textures and forms from each of our ingredients. This allowed us to capture high resolution 360 degree scans of our organic ingredients to be used as photo real assets in our 3D scenes. As well as capturing textures we were also able to scan each ingredient’s real-world shape and proportions.
