Liposome science is complex. For Melrose, that meant a product launch needed more than just slick visuals—it needed clarity. Enter the Drop: a single, symbolic visual built to cut through confusion and spark instant recognition.
Services
Commercials
Digital Campaign
Press Stills
Client
Melrose Health
Agency
Alt/Shift
Crew
Producer - George Stone
Creative Director - Patrick Salter
3D - Akira Dawson, Alex Schmidt
Simulation - Akira Dawson
Audio - Windmill Audio
Launched in partnership with Alt/Shift, the campaign helped position Melrose’s new range as a category disruptor, driving awareness across health-conscious consumers and retail platforms nationwide.
The campaign’s striking visuals and clear messaging connected across TV, digital, and press, establishing Melrose as a market innovator.