Liposome science is complex. For Melrose, that meant a product launch needed more than just slick visuals—it needed clarity. Enter the Drop: a single, symbolic visual built to cut through confusion and spark instant recognition.


Services

Commercials
Digital Campaign
Press Stills

Client

Melrose Health

Agency

Alt/Shift

Crew

Producer - George Stone
Creative Director - Patrick Salter
3D - Akira Dawson, Alex Schmidt
Simulation - Akira Dawson
Audio - Windmill Audio

Launched in partnership with Alt/Shift, the campaign helped position Melrose’s new range as a category disruptor, driving awareness across health-conscious consumers and retail platforms nationwide.

The campaign’s striking visuals and clear messaging connected across TV, digital, and press, establishing Melrose as a market innovator.


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