In collaboration with CHEP Network we crafted a Christmas campaign for Officeworks.

The campaign’s aim was to inspire Australians to give a little better at festive time, using unique gifts and challenging the go-to tropes of gifting at Christmas.

Officeworks Billboard+Shell v2
Officeworks Billboard+Shell v2

We carefully crafted both the gifts and ribbons in entirely CG, highlighting distinct visual assets that tied the campaign across TV, social & OOH all across Australia.

Ribbon Asset 2 1