Drumstick

Teaming up with SDWM, we brought these new Drumsticks to life, starring that unmistakable cone silhouette in all its glory.

We set out to create alluring visuals – real ingredients at their most mouthwatering, artfully arranged to tempt the senses.

DRU005 DrumstickVegan Raspberry Square Brand.2020 02 18 13 00 12
DRU005 DrumstickVegan Affagato Square Brand.2020 02 18 11 50 12

The goal? Ditch the tired tropes of “flavour dynamics” and craft something more refined – closer to sculpture than cliché.

Drumstick’s vegan campaign nailed the brief – hitting the sweet spot of rising demand for plant-based, feel-good indulgence