The goal from SDWM was to create a fascination with what this new vegan indulgence would taste like. So each flavour was crafted to have a distinct personality with its own unique appeal.

We wanted to create alluring visions, that present real ingredients in their most delicious forms arranged in a way that will tempt our audience! The key consideration here was to avoid resorting to the usual advertising cliches of “flavour dynamics” and instead crafting something that is closer to a sculptural form.