Pancho crafted a bold new campaign urging people to embrace plant-based milk as a sustainable choice for the planet.
Services
Commercials
Digital Campaign
Press Stills
Client
Vitasoy
Agency
Leo Burnett
Crew
Production: Division
Director: Sanjay De Silva
Executive Producer: Genevieve Triquet
Producer: Naomi Mendoza
Edit: The Editors
Online: Patrick Salter
VFX: Patrick Salter
Sound Engineer: Richard Buxton
The campaign launched across film, PR, OOH, and social—celebrating plant-milk drinkers as everyday activists making a difference with their morning cereal, smoothie, and coffee.