Pancho crafted a bold new campaign urging people to embrace plant-based milk as a sustainable choice for the planet.


Services

Commercials
Digital Campaign
Press Stills

Client

Vitasoy

Agency

Leo Burnett

Crew

Production: Division
Director: Sanjay De Silva
Executive Producer: Genevieve Triquet
Producer: Naomi Mendoza
Edit: The Editors
Online: Patrick Salter
VFX: Patrick Salter
Sound Engineer: Richard Buxton

The campaign launched across film, PR, OOH, and social—celebrating plant-milk drinkers as everyday activists making a difference with their morning cereal, smoothie, and coffee.


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