Solar Victoria – Put the sun to work

Solar power’s a no-brainer – but the path to it can feel complicated.
Solar Victoria wanted a campaign that made the switch feel simple, smart, and rewarding. “Put the Sun to Work” turned a blazing ball of gas into a helpful housemate.

Category:

Government, Sustainability, Behaviour Change

Services

Post-Production

Client

Victorian Government

Agency

Hive

Production

Passel Media

Crew

Editor – Stephen Packer
Post Producer – Adam Camporeale
Sound Studio – Big Ears Audio
Sound Studio Producer – Tony Lazzaro
Sound Designer – Adrian Ricciotti
Colour House – PostLab IO
Colourist – Nicholas Hower
VFX – Studio Pancho

A campaign that lit up screens – and the awards circuit. In collaboration with Hive Creative and Passel Media, we brought the Sun to life with seamless VFX and tight post-production – integrating live action with character animation across a broad media rollout.

The result? A campaign that was as charming as it was effective – landing statewide reach, real uptake, and recognition as an Effie Awards finalist. Broadcast, digital, out-of-home, social – this one shone from every angle.