Victorian Homebuyers Fund
The Victorian Government needed a bold campaign to raise awareness of the Victorian Homebuyer Fund – a shared equity scheme designed to lower the barrier to entry for aspiring homeowners. Our brief: develop a strong, relatable message that cut through across TV, digital, print, and outdoor.
Category:
Government, Campaign Creative, Housing
Services
Creative Support
Production
Post-Production
Client
Department of Treasury and Finance, Victoria
Agency
Leo Burnett
Crew
Agency Producer - Francesca Dorazio
Creative Director - Jim Walsh
Creative Director - Michelle Walsh
Account Manager - Juno Forster
Art Director - Andrew Bowden
Stylist - Maria Pattison
Director - John O'Rourke
DOP - Reuben Gates
Post Producer - May Tusler
Editor – Pat Salter
VFX - Wilfred Patriarca
Compositing & Online - Patrick Salter
Colourist – Martin Greer
Working in collaboration with Leo Burnett, we were tasked with producing a lead commercial and campaign assets that spoke directly to aspiring homeowners in a clear, relatable and human message.
A flagship commercial was produced, backed by a full asset suite.
We produced the hero campaign commercial and a cohesive rollout of assets for digital, press, and out-of-home.
The creative struck a balance between clarity and aspiration – helping thousands of Victorians see themselves in the property market for the first time.
And the impact was real:
Over 15,400 Victorians have now purchased a home through the fund
Two-thirds of participants were first-home buyers, mostly aged 25-44
The fund’s extension is expected to support up to 18,000 homebuyers in total