Genesis Motors Australia sought to establish itself as a bold, niche luxury brand in a competitive market dominated by established players. The challenge was to create a commercial that not only showcased the vehicle’s elegance but also resonated with a discerning audience.


Services

Commercials

Client

Genesis Motors Australia

Agency

INNOCEAN Australia

Crew

Director – Henry Schofield
DOP – Jarryd Sinclair
Edit / Online – Schope
Producer - George Stone
Colourist – Fergus Rotherham
VFX & 3D – Grant Osbourne

Partnering with INNOCEAN Australia, Pancho dialled up the luxury—delivering a high-impact TVC powered by sharp VFX and precision 3D. Genesis was framed to impress, raising the bar for automotive ads across the board.


Privacy Preference Center