Pancho partnered with Melbourne & Olympic Parks to craft a fresh new brand identity for the iconic sports precinct.

Services

Motion Branding
Digital Signage

Client

Victorian Government

Crew

3D Design - Grant Osbourne
3D Design & Animation - Wilfred Patriarca
Producer - George Stone

The area is one of the most recognisable sports and entertainment precincts in the world, famous for hosting the Australian Open as well as a blockbuster calendar of live music, sports and arena entertainment.

The brief was to concept, design, develop and deliver a suite of venue branded animations – that would be used across each all the venues in both indoor and outdoor.

Last year the precinct attracted over 3 million visitors, further cementing its status as a premier destination for sports, entertainment, and cultural events in Australia—an achievement Pancho is proud to support.