Melbourne & Olympic Parks Branding | Studio Pancho

Pancho partnered with Melbourne & Olympic Parks to craft a fresh new brand identity for the iconic sports precinct. Uniting brand identities across a range of formats and environments.

Services

Motion Branding
Digital Signage

Client

Victorian Government

Crew

3D Design - Grant Osbourne
3D Design - Wilfred Patriarca
Animation - Wilfred Patriarca
Animation - Akira Dawson
Producer - George Stone

Tasked with crafting unique, practical content for the LED screens and video boards across AAMI Park, Rod Laver Arena, and John Cain Arena. The campaign aimed to refresh the brand visuals and elevate the on-site experience.

We achieved captivating 3D experiences over a main 12-week schedule, prioritising the assets the in-house team required first. Developing both eye-catching graphics and way-finding material across the precinct.

Last year the precinct attracted over 3 million visitors, further cementing its status as a premier destination for sports, entertainment, and cultural events in Australia – an achievement Pancho is proud to support.