Pancho lit up the McDonald’s Suprize Fries campaign with bold, flavour-packed VFX—creating visuals that grabbed attention and didn’t let go.


Services

Commercials

Client

McDonald's

Agency

DDB

Crew

Production - Scoundrel
Edit - Arc Edit
VFX Supervisor - Patrick Salter
Producer - George Stone
FX - Daniel Hourigan
3D & FX - Akira Dawson
3D & FX - Alex Schmidt
3D & FX - Wilfred Patriarca
3D Generalist - Grant Osbourne

The brief was to make things go off with a bang in store! – with magical smoke and wads of cash appearing after peeling a prize.

The result? – Surprize Fries turned snack time into game time, racking up 34.5 million+ plays.
The campaign lit up socials, spiked app traffic, and proved once again—when you make it fun, they come back hungry.


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