Delivering a new the look and feel for one of Australia’s biggest automotive brands.

Services

Production
Commercials
Digital Campaign
Press Stills

Client

Honda Australia

Agency

Leo Burnett

Crew

Production - Pancho
Director - Gemma Lee
Line Producer - Francesca Dorazio
Post Producer - Olivia Stewart
DOP - Richard Kendall
VFX Supervisor - Wilfred Patriarca
3D - Wilfred Patriarca, Akira Dawson, Grant Osbourne
Edit / Online - Patrick Salter

In collaboration with Leo Burnett, Pancho meticulously developed a fresh design and animation language that brings to life Honda’s core principle of ‘JOY’

Combining the premium aesthetic of minimalism with design-driven animation we directed each piece so that the CR-V’s new features spoke for themselves.