Melbourne Park | Studio Pancho

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Melbourne Park needed to transform its digital presence across the precinct. With extensive LED signage, digital displays, and millions of annual visitors experiencing high-impact moments, dynamic motion graphics were essential to create energy, clarity, and visual impact. Pancho was brought in to make that happen.

Services

Motion Branding
Animation
Screen Graphics
Launch Videos

Year

2025

Client

Melbourne Park

To enhance the visitor experience, we developed content that showcased Melbourne Park's vibrant identity to guests - blending motion design, narrative, and emotional impact to create a cohesive digital environment.

Motion Branding

We developed a comprehensive suite of motion assets for Melbourne Park's internal team - now deployed across six major venues throughout the precinct.

LED Signage Animation

The animations were designed to be bold, legible, and scalable - performing consistently across diverse screen sizes and contexts, from wayfinding panels to large-scale LED installations.

Our motion work gave Melbourne Park's digital ecosystem a dynamic pulse. The animated LED signage transformed the visitor experience and reinforced the precinct's status as a global destination for sport and entertainment.

For a venue built to host the world's biggest events and welcome nearly 4 million guests annually, this was motion built to match.