Hard seltzer, soft rules. Coca-Cola’s first step into alcohol had to hit different. So we turned up the volume, plugged into the weird, and let the rhythm lead.

For the Australian leg of Topo Chico’s worldwide launch, we took charge of all fluid sim work adding the wild, effervescent personality this hard seltzer demands.

Built for a new generation that moves to its own beat, Own Your Rhythm is loud, strange, and beautifully off-centre. Every splash had to feel alive. So that’s exactly what we made.

Development